Oh hey there, I′m glad you're here!
And if you're on the hunt for some top-notch email marketing strategy and conversion copywriting tips - you've come to the right place!
And by “personalized” I don’t mean simply using someone’s name within an email (though that’s a nice touch). I mean personalized, like:
What are their interests?
What are they looking for?
What is their business or stage of life?
Have they already purchased from you before?
Truly custom content like that can create a lasting connection with your readers.
Now, my favorite email platform is ConvertKit because it’s so easy to use. It makes creating custom content a breeze using subscriber data. You can really create a special experience for your readers — versus sending one BIG OL’ BROADCAST to everyone.
Related: How to organize, segment, and improve email list engagement using tags and segments
By using conditional content (also called liquid tagging), we can send ONE email to everyone — though only those with appropriate tags see certain messages. It’s like a secret message, and your audience is Nicholas Cage!
Then everyone without the secret tag gets the general content as a “catch-all.”
So how do you do it?
Hang onto your hats because I’m going to show you right now.
Because keeping your email subscribers happy is what it’s all about, here are two examples of how to use conditional content in emails based on a subscriber’s preferences or activity.
Take special note of how the messaging allows us to really personalize our message for each audience without having to do more work (like create more than one email!).
Hello there, Sally.
[great, general teaching — wow, what good writing!]
<< for those with the tag “Skill Level: Beginner” only >>
I’ve just released a new video that’s specifically for beginners. You can check it out here: LINK TO BEGINNER VIDEO
<< for those with the tag “Skill Level: Advanced” only >>
I created a video about this that teaches this specific technique in depth. Watch it here: LINK TO A DIFFERENT, MORE ADVANCED VIDEO
<< resume general content everyone gets >>
[announce there’s a new course available within your membership]
<< for those with the tag “Member” only >>
Because you’re already a member, you get access NOW. Watch the new course training here.
As always, you can hop into the membership forum to continue the discussion about this topic or ask questions if you need help implementing what’s in the course.
<< for those without the tag “Member” >>
I want to make sure you get it too! Sign up here to become a member and get access immediately.
Reply back if you have any questions about what all our membership can do for you!
<< resume general content everyone gets >>
Of course, those are only two examples. The point is — you have a powerful tool at your disposal. Your relationship with subscribers — and your sales — will benefit from sharing personalized content based on valuable subscriber information.
If you’re more of a visual person and you’d like a bit more context for how this works, I’ve got you covered!
Watch this behind-the-scenes, how-to tutorial to see how to set up an email using conditional content using ConvertKit.
Related: Why ConvertKit is the #1 Email Marketing Platform for Online Businesses Who are Serious About Growth
Emails are a powerful way to connect with your audience. It’s also 40x more effective at gaining new customers than social media.
Because you already know they like what you have to offer — otherwise, they wouldn’t have signed up for your email list in the first place!
Related: 7 tech tips to organize and optimize your email marketing
Personalized emails can pack even more power when it comes to getting people to convert, and the right email platform can make all the difference.
If you haven’t tried ConvertKit yet, use this link (affiliate), or click the image below to create your free account and start sending personalized emails to your list right away!
Leave a comment and let me know: How might you use subscriber tags to help personalize your email content?
If you’re not welcoming new subscribers and pointing them in the direction of your best, most beloved content — or you feel like the one you have isn’t doing the trick — it’s time we fix that. Use this free 5-part framework to make a meaningful & lasting first impression as you write your first welcome sequence for new email subscribers!
FYI : I sometimes talk about and link to tools, sites, books, and resources that I LOVE. Sometimes those companies give me a little gift for sharing if you choose to purchase something through my affiliate link. I promise to be straightforward with you and to only share things I personally use and would vouch for 100%.
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We’re Duett, an email marketing agency specializing in email strategy, email copywriting, and email automation setup with a special place in our heart for bloggers (especially those who make delicious food). If you’re a content creator craving to authentically connect with your audience so you can build lasting relationships, increase site traffic, and put your best offers forward — Let’s Duett!