Oh hey there, I′m glad you're here!
And if you're on the hunt for some top-notch email marketing strategy and conversion copywriting tips - you've come to the right place!
Do you wish your weekly email newsletters did more than fall flat? Sure, you’ve got a okay-ish open rate, but no one’s clicking, engaging, or… well.. buying. And now you’re wondering if this whole email marketing business is actually serving your business.
I have happy news – it absolutely can!
I recently chatted with Megan, host of the Eat Blog Talk Podcast, all about ways you can segment your email subscribers so you can send tailored content your audience craves to read.
“Yeah, but Allea, how does this actually increase my profits?”
Well, a strong email subscriber strategy (think, segmentation and customization) is the key to higher conversion rates (ahem, more revenue)!
On the podcast, we had a fun conversation about all the magical ways a subscriber strategy in email can help us reach our business goals, increase engagement, reduce inbox noise for our readers, and customize a truly delightful experience for our subscribers.
Doesn’t this sound like a breath of fresh, autumn air?
You can catch all this and more now that the episode is LIVE! Listen to the podcast to discover:
✅ How to serve your audience better by segmenting your emails (and, no, it isn’t difficult at all!)
✅ How to share more relevant content by creating unique and engaging email content tailored to your subscribers’ preferences
✅ How to increase engagement and ROI while giving your readers more control over what they read (and don’t want to read!)
Not on Apple or Youtube? You can check out this page with links to additional listening platforms.
Here are more resources to dive into as you learn more about segmenting your email list, boosting list engagement, and increasing the ROI of your email marketing efforts:
How to Organize, Segment and Improve Email List Engagement Using Tags and Segments
How to Use Segmentation to Personalize Your Marketing and Increase Email Open Rates
How to Segment New Email Subscribers in Your Welcome Sequence
3 Ways to Boost Email Marketing Conversions (That You’re Probably Not Using Yet)
7 Ways Email Subscriber Tags Can Improve Your List Engagement & Build Brand Loyalty
If you’re not welcoming new subscribers and pointing them in the direction of your best, most beloved content — or you feel like the one you have isn’t doing the trick — it’s time we fix that. Use this free 5-part framework to make a meaningful & lasting first impression as you write your first welcome sequence for new email subscribers!
FYI : I sometimes talk about and link to tools, sites, books, and resources that I LOVE. Sometimes those companies give me a little gift for sharing if you choose to purchase something through my affiliate link. I promise to be straightforward with you and to only share things I personally use and would vouch for 100%.
Join us for the next email marketing roundtable, a free live event where we'll clear up any confusion you have around email marketing — so you can get your message in front of your audience, engage subscribers, and optimize conversions for sales and site traffic.
Copyright © 2023 Duett, LLC | Legal
Brand & Web Design by Karlie Svebakken
Copywriting by Bushel and Bunch
Photography by Rebecca Marie
We’re Duett, an email marketing agency specializing in email strategy, email copywriting, and email automation setup with a special place in our heart for bloggers (especially those who make delicious food). If you’re a content creator craving to authentically connect with your audience so you can build lasting relationships, increase site traffic, and put your best offers forward — Let’s Duett!