Oh hey there, I′m glad you're here!
And if you're on the hunt for some top-notch email marketing strategy and conversion copywriting tips - you've come to the right place!
One of my most frequently asked questions — from folks who aren’t ready to hire a professional writer to develop or optimize their existing email marketing — is “what’s the best way to write a welcome sequence?”
And as a blogger-turned-online-business-owner, I am very familiar with taking the DIY path.
But here’s the key:
Whether you have a service- or product-based business, email marketing is fundamental to create and maintain relationships with new leads. It’s one of the core elements to learn and implement as you get your online marketing machine up and running.
Related: 5 reasons why email marketing can’t be ignored — and how it benefits bloggers and online businesses
Your welcome sequence is the very first step in your email marketing funnel. It should be nurturing and welcoming while telling your new subscribers:
Who you are
Why they’re on your list
What value you’re hoping to provide for them
When you lay that foundation, you’ll have a much easier time sharing ongoing content with them.
Related: What to include in your welcome emails to boost brand loyalty
Watch this video for my best tips on creating your welcome sequence. It’s like a mini-coaching session with yours truly!
Want more out of your welcome sequence? Download the workbook here: Your First Welcome Sequence
While you might not be in a place to dive DEEP into email marketing for your online business quite yet, here are two DIY resources to get you started:
Use this 5-part framework to make a meaningful and lasting first impression for your new subscribers.
Everything you need to know about what to include in a one-email welcome sequence.
Both of these resources will help you get your words onto the page and confidently know what to share with new subscribers as you welcome them to your email list.
This simple, 5-part framework will provide clear steps to start writing today. Invest in your business by setting aside 20 minutes to answer the questions I’ve provided for you and let them prompt ideas about what to share with your new email subscribers.
Leave a comment and let me know: What value do you hope to provide for your new email subscribers?
If you’re not welcoming new subscribers and pointing them in the direction of your best, most beloved content — or you feel like the one you have isn’t doing the trick — it’s time we fix that. Use this free 5-part framework to make a meaningful & lasting first impression as you write your first welcome sequence for new email subscribers!
FYI : I sometimes talk about and link to tools, sites, books, and resources that I LOVE. Sometimes those companies give me a little gift for sharing if you choose to purchase something through my affiliate link. I promise to be straightforward with you and to only share things I personally use and would vouch for 100%.
Join us for the next email marketing roundtable, a free live event where we'll clear up any confusion you have around email marketing — so you can get your message in front of your audience, engage subscribers, and optimize conversions for sales and site traffic.
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Brand & Web Design by Karlie Svebakken
Copywriting by Bushel and Bunch
Photography by Rebecca Marie
We’re Duett, an email marketing agency specializing in email strategy, email copywriting, and email automation setup with a special place in our heart for bloggers (especially those who make delicious food). If you’re a content creator craving to authentically connect with your audience so you can build lasting relationships, increase site traffic, and put your best offers forward — Let’s Duett!