Oh hey there, I′m glad you're here!
And if you're on the hunt for some top-notch email marketing strategy and conversion copywriting tips - you've come to the right place!
I get asked ALL the time about what email service platform I recommend. The answer is usually one of these two: ConvertKit or ActiveCampaign.
ActiveCampaign is a solid platform worth considering — however, I prefer the ease, speed and usability of ConvertKit. It tips the scale for me, 100%.
ConvertKit is a subscriber-centric platform, which means a lot of things for us as email service platform users — both in how we use the tool and how we better connect with our subscribers as a result of its features.
I recommend ConvertKit for a lot of reasons, but the few that are most related to you or your readers — because of ConvertKit’s subscriber-centric setup — are these three:
One important factor, especially as you’re considering different platforms, is cost, right?
Well, ConvertKit only bills you for each subscriber ONCE (which should be normal, right? But did you know that MailChimp will charge you for one subscriber multiple times, depending on how many lists they’re on? ), regardless of how many of your lists they’re a part of.
Your dollars go further at ConvertKit because you’re paying for fewer subscribers than if you’re using MailChimp. With the paid plan, you get access to automations — the full breadth of ConvertKit power that you’re probably looking for.
Even if you’re not ready to start paying for an email service provider yet, you can start attracting and emailing subscribers with the ConvertKit free plan.
With ConvertKit, tags and segments are how you organize subscribers by their activity (clicks, forms, purchases, etc).
By using link triggers (set up as a Rule in ConvertKit), you can seamlessly add a tag to a subscriber profile when someone clicks in an email, — on a link to a sales or product page, or a redirect to a freebie that will trigger your related sales funnel — when they opt-in for a form, or if they purchase something from you. More on that here!
Your subscribers have lots of interests and will click and download all sorts of things based on links you’ve provided in your emails. By using tags, you can understand each subscriber better and tailor content to suit their needs.
Still not sure what the difference is between tags and segments? ConvertKit has a video here that explains it all.
Want an Allea-led, behind-the-scenes tour of how you can use these features?
Check out these blog posts to learn some of the ways you can use a subscriber-centric email service platform like ConvertKit — by using tags, not lists — to better learn about and send personalized emails to your subscribers.
How to Organize, Segment and Improve Email List Engagement Using Tags and Segments
How to Segment New Email Subscribers in Your Welcome Sequence
How to Personalize Email Content Using Subscriber Tags in ConvertKit
So much is said about what TO send subscribers, but I’ll argue that we don’t talk enough about what to NOT send subscribers.
Using my mute tag strategy, you’re able to exclude subscribers from live broadcasts (newsletters) and sequences inside of ConvertKit.
In a ConvertKit broadcast, excluding a subscriber looks like this.
In an automated sequence, you can simply filter out anyone who won’t need an email — say, if it’s promoting a product that they’ve already purchased!
As you compare platforms, feel free to reach out (leave a comment below) with any questions about ConvertKit! I’m here for you.
If you’re curious and want to see what ConvertKit looks like, how it functions, and how it’s so beautifully easy to organize subscribers and send emails, use this link to create your free account today.
If you’re not welcoming new subscribers and pointing them in the direction of your best, most beloved content — or you feel like the one you have isn’t doing the trick — it’s time we fix that. Use this free 5-part framework to make a meaningful & lasting first impression as you write your first welcome sequence for new email subscribers!
FYI : I sometimes talk about and link to tools, sites, books, and resources that I LOVE. Sometimes those companies give me a little gift for sharing if you choose to purchase something through my affiliate link. I promise to be straightforward with you and to only share things I personally use and would vouch for 100%.
Join us for the next email marketing roundtable, a free live event where we'll clear up any confusion you have around email marketing — so you can get your message in front of your audience, engage subscribers, and optimize conversions for sales and site traffic.
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We’re Duett, an email marketing agency specializing in email strategy, email copywriting, and email automation setup with a special place in our heart for bloggers (especially those who make delicious food). If you’re a content creator craving to authentically connect with your audience so you can build lasting relationships, increase site traffic, and put your best offers forward — Let’s Duett!