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And if you're on the hunt for some top-notch email marketing strategy and conversion copywriting tips - you've come to the right place!
With over 10 years of deals & family blogging under her belt, Ashley was getting consistent website traffic to Frugal Coupon Living from a wide audience — but she wasn’t doing anything to optimize those relationships or engage with the upward of 875 new subscribers who were visiting her site and joining her list each week.
Ashley knew she was missing out on the opportunity to build life-time subscriber value through her email marketing and came to me ready to dive deep and create a welcome & nurture sequence that would finally optimize her list.
“I wanted to refocus my business to re-engage my audience and monetize subscribers in new, more efficient ways to drive more, higher quality traffic. AND I need to figure out ways to monetize my traffic in ways other than ads.“
I knew email marketing was the foundational piece of making that happen — and I was looking for an email system that could run itself as I tried new ways to grow my business in the coming years.”
Ashley’s email marketing strategy had a noticeable gap — a valuable gap — that a welcome sequence would solve.
A welcome sequence creates a connection from the start — and this was an opportunity for Ashley to build rapport with new subscribers and share her experiences in a way that would instill trust in her recommendations.
Not only would this engage new subscribers immediately after joining her list, a welcome sequence also has the opportunity to boost engagement long-term — with higher click through rates encouraging site visits — with each and every email sent to her list in the future.
Ashley said, “Unfortunately, my email has been neglected — they’ve been going out to an audience I am practically blind about. Who is my email audience? What do they like?”
That’s where I came in to help Ashley connect with her audience through an email marketing strategy designed to serve both her readers and her business strategy — on autopilot.
Through my signature service, the Duett Debut, we focused our attention on Ashley’s audience, her business goals — and how the two would connect to serve both well.
The Duett Debut is my done-for-you service package where we begin with audience research and analysis, develop your custom content strategy, co-write your email content, then implement and automate the sequence into the email service platform of your choosing.
For Ashley’s Duett Debut, we focused our attention to:
In the process of writing Ashley’s automated welcome & nurture sequence, we made no assumptions about her readers, their worlds and why they value her content.
Research revealed their biggest pain points as mothers — including how to manage a busy schedule and maximize their limited, quality time with their family. We tied these needs to very specific resources on the Frugal Coupon Living site — blog posts, printable PDFs and products in her digital store — to share right away with all new subscribers.
By doing this, we soothe their immediate pain points and position Ashley as a helpful guide as they “calm the chaos of motherhood.”
For Ashley, an automated welcome and nurture sequence now provides a consistent way to greet new subscribers and…
After 30 days of the welcome automation running live, we saw fantastic, tangible results.
There was a significant increase in click through rates for newsletter emails (sent 3-4 times a week) by 1.25% — equating to an average of 500 more readers per email visiting her website. That’s upwards of 1500 more site visits each week and no extra work on Ashley’s plate to gather that attention — and advertising and affiliate revenue — through her regular newsletters!
This is simply the result of when new subscribers feel more connected with Ashley and her mission to make life simple and affordable — from their very first email.
Not only that, but now Ashley feels more confident that her emails present a professional and personal brand, while giving her the motivation to serve her audience in new, creative ways.
“Now that I have a welcome sequence, it allows me to focus, bring my audience back to my site consistently, connect with my audience (and helps them connect with me), provides a consistent welcome to all of my new readers. Allea is friendly, engaging, knowledgeable and offered the direction I needed to get this done. She helped me get clear about how to organize my email content, what to share, why it matters and how it impacts my open and click through rates back to my site.”
Now that her Duett Debut is complete, Ashley has a clear picture of what her audience needs and wants mosts, automated emails to meet those needs while connecting them with her resources — and, most importantly, her welcome sequence encourages an empathic trust factor with subscribers that makes it easy for them to engage and click through future emails.
I’m Allea Grummert, an email marketing strategist and conversion copywriter. Along with my team, we help bloggers and content creators make a lasting first impression through automated welcome and nurture sequences. We help our clients build intentional email strategies that engage readers, build brand loyalty and optimize conversions for sales and site traffic.
I can help you too!
If you’re not welcoming new subscribers and pointing them in the direction of your best, most beloved content — or you feel like the one you have isn’t doing the trick — it’s time we fix that. Use this free 5-part framework to make a meaningful & lasting first impression as you write your first welcome sequence for new email subscribers!
FYI : I sometimes talk about and link to tools, sites, books, and resources that I LOVE. Sometimes those companies give me a little gift for sharing if you choose to purchase something through my affiliate link. I promise to be straightforward with you and to only share things I personally use and would vouch for 100%.
Join us for the next email marketing roundtable, a free live event where we'll clear up any confusion you have around email marketing — so you can get your message in front of your audience, engage subscribers, and optimize conversions for sales and site traffic.
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We’re Duett, an email marketing agency specializing in email strategy, email copywriting, and email automation setup with a special place in our heart for bloggers (especially those who make delicious food). If you’re a content creator craving to authentically connect with your audience so you can build lasting relationships, increase site traffic, and put your best offers forward — Let’s Duett!